Assistant Professor Haoning Xue Honored with International Awards for Research on Short Videos
The Department of Communication is celebrating the outstanding achievements of Assistant Professor Haoning Xue, whose research at the intersection of health communication and media technology has earned international recognition.
Dr. Xue’s dissertation, “Leveraging Multimodal Features in Short Videos to Communicate Risks in a Sensational Media Environment,” has been awarded the Abby Prestin Dissertation Award from the Health Communication Divisions of the International Communication Association (ICA) and the National Communication Association (NCA). The study combines computational video analysis with online experiments to better understand how short-form videos can effectively communicate health risks in emotionally charged media environments.
In addition, Dr. Xue’s co-authored paper with Dr. Jingwen Zhang, “The Attentional Mechanism of Short Videos' Persuasive Effects,” received the Top Paper Award from ICA’s Information Systems Division. This research builds on the dissertation, using eye-tracking experiments to investigate the attentional mechanism underlying short videos’ persuasive effects.
These two honors underscore Dr. Xue’s innovative contributions to health and media communication research, providing valuable insights into how people engage with short-form video in today’s media landscape. We are proud to celebrate this remarkable recognition of scholarship and impact.
Read Dr. Xue's dissertation: Leveraging Multimodal Features in Short Videos to Communicate Risks in a Sensational Media Environment