*Please note that both of these minors are only available to students majoring outside of the Department of Communication
This minor will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning. Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), account planning, and both theoretical and applied strategy.
The Media Studies Minor is available to non-Communication majors interested in pursuing knowledge of media to compliment their major areas of study. The minor helps students understand how individuals and communities use, adapt, appropriate and are impacted by media in their personal, family, work, and community lives.