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Communication Minors

Please note that both of these minors are only available to students majoring outside of the Department of Communication

Strategic Communication Minor

This minor will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

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Media Studies Minor

The Media Studies Minor is available to non-Communication majors interested in pursuing knowledge of media to compliment their major areas of study. The minor helps students understand how individuals and communities use, adapt, appropriate and are impacted by media in their personal, family, work, and community lives.

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Strategic Communication Minor

This minor launching fall 2016 will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), account planning, and both theoretical and applied strategy.

 How to Apply

  • Students must be pursuing a major outside of the Department of Communication in order to declare the Strategic Communication minor.
  • To declare the minor, students must first complete a COMM course at the University of Utah with a C or better and have a 2.75 cumulative University of Utah GPA in at least 9 credits hours.
  • Students who meet these criteria may submit a Minor Declaration Form

Requirements

The Strategic Communication Minor requires a minimum of 18 credit hours, at least 6 of which must be upper division. At least one introductory course must be taken to ensure that students learn basic background concepts (COMM 2580) and the remaining credits are to be selected from foundational courses (2 courses), method/theory courses (2 courses), and electives (1 course). Foundational courses cultivate writing skills related to strategic communication practice, explicate key areas of strategic communication research (3580, 3690, 5300), cover interrelated areas of strategic communication (3670, 3680, 5590), develop team skills and the ability to work with clients (3610, 3630, 5580), cultivate basic production skills (4570), or engage advanced coursework focused on media ethics (5560).

Complete a total of 18 credits; 6 courses total (credit hours, university requirements, and pre-requisites are listed in parentheses).

COMM 2580 Strategic Communication Theory & Practice (3) (previously COMM 4580)

COMM 3580 Strategic Communication, Special Topics (3)
COMM 3560 Video Production I (4)
COMM 3610 Internship (1-6)
COMM 3630 Absolute Communication (3)
COMM 3670 Principles of Advertising (3)
COMM 3680 Advertising Media Analysis and Planning (3)
COMM 3690 Making Brands Stick (3)
COMM 4570 Visual Editing (4)
COMM 4590 Writing for Strategic Communication (4) (CW) (pre-reqs: COMM 1610, COMM 2580 OR 4580)
COMM 5200 Persuasion & Political Communication (3)
COMM 5300 Mass Communication Law (4) (pre-req: COMM 1500 OR 3505)
COMM 5580 Public Relations Cases and Campaigns (4) (CW) (pre-reqs: COMM 1610, COMM 1500 OR 3505, COMM 2580 OR 4580)
COMM 5590 Integrated Marketing Communication (3)
COMM 5560 Media Ethics (3) (pre-req: COMM 1500 OR 3505)
COMM 5950 Advanced Special Topics in Strategic Communication (3)

COMM 1270 Analysis of Argument  (3) (QBHF)
COMM 1500 Introduction to Media & Business Ethics (3) (HF) (previously COMM 3505)
COMM 2110 Introduction Interpersonal Communication (3) (BF)
COMM 3050 Theoretical Perspectives in Communication (3)
COMM 3115 Communicating Science, Health, Environment (3)
COMM 3140 Dangerous Liaisons in Relationships and Organizations (3)
COMM 3170 Introduction to Organizational Communication (3)
COMM 3405 Rhetoric: Aristotle to #twitter (3)
COMM 3550 Principles of Visual Communication (3)
*COMM 3710 Introduction to Quantitative Communication Research (3) (QA or QB) (QI)
*COMM 5710 Quantitative Communication Research (QI) (pre-req: COMM 3710)

Choose any Communication course, including those from the Foundational & Method/Theory sections.



Media Studies Minor

This minor will serve students who are interested in pursuing knowledge of media to compliment majors outside the Department of Communication. The minor will help students understand how individuals and communities use, adapt, appropriate and are impacted by media in their personal, family, work and community lives.

Courses examine the relationship of media and ethnicity, gender, race, and social identity. Other courses emphasize the role of communication technology, new media, social media, and the relationship of audience, content and aesthetics.

How to Apply

  • Students must be pursuing a major outside of the Department of Communication in order to declare the Media Studies minor.
  • To declare the minor, students must first complete COMM 3020, COMM 3505, or COMM 5540 with a C or better and have a 2.75 GPA in at least 9 credit hours at the University of Utah in either the most recent semester OR cumulatively.
  • Students who meet these criteria may submit a Minor Declaration Form

Requirements

The Media Studies Minor requires a minimum of 18 credit hours, 6 of which must be upper division. At least one introductory course must be taken to ensure that students learn basic background concepts, and the remaining credits should be selected from a set of courses that focus on media studies.

Complete a total of 18 credits; 6 courses total.

3020   Media Theory & Pop Culture (3) (HF)
1500   Introduction to Media and Business Ethics (3) (HF) (previously COMM 3505)
5540   Media & Diversity (3) (DV)

3770   Cross-Cultural Documentary (3) (IR)
4360   Consuming the Earth (3)
4550   Developments in New Media (3) (CW) (pre-requisite: COMM 1500 OR 3505)
5200   Persuasion and Political Communication (3)
5320   Freedom of Expression (3)
5330   Visual Rhetoric and Political Argumentation (3)
5360   Environmental Communication (3)
5420   Contemporary Social Movements (3)
5500   Emerging Technologies (3)
5610   IT & Global Conflict (3) (IR)
5620   International Communication (3) (IR)
5630   Mass Communication History (3)
5640   Communication Technology and Culture (3)
5660   Media Ethics (3) (pre-requisite: COMM 1500 OR 3505) 
5690   Topics in New Media Studies (3)

Last Updated: 5/23/18