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Communication Minors

Please note that both of these minors are only available to students majoring outside of the Department of Communication

Strategic Communication Minor

This minor will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

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Media Studies Minor

The Media Studies Minor is available to non-Communication majors interested in pursuing knowledge of media to compliment their major areas of study. The minor helps students understand how individuals and communities use, adapt, appropriate and are impacted by media in their personal, family, work, and community lives.

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Strategic Communication Minor

 

This minor launching fall 2016 will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning.

Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), account planning, and both theoretical and applied strategy.

 How to Apply

  • Students must be pursuing a major outside of the Department of Communication in order to declare the Strategic Communication minor.
  • To declare the minor, students must first complete a COMM course at the University of Utah with a C or better and have a 2.75 cumulative University of Utah GPA in at least 9 credits hours.
  • Students who meet these criteria may submit a Minor Declaration Form

Overview

The Strategic Communication Minor requires a minimum of 18 credit hours. Two introductory courses must be taken to ensure that students learn basic background concepts (COMM 1130 and COMM 2580) and the remaining credits are to be selected from foundational courses (2 courses) and method/theory courses (2 courses). Foundational courses cultivate writing skills related to strategic communication practice, explicate key areas of strategic communication research (3580, 3690, 5300), cover interrelated areas of strategic communication (3670, 3680, 5590), develop team skills and the ability to work with clients (3610, 3630, 5580), cultivate basic production skills (4570), or engage advanced coursework focused on media ethics (5560).

Complete a total of 18 credits; 6 courses total. 

click here for requirements 

 

Media Studies Minor

This minor will serve students who are interested in pursuing knowledge of media to compliment majors outside the Department of Communication. The minor will help students understand how individuals and communities use, adapt, appropriate and are impacted by media in their personal, family, work and community lives.

Courses examine the relationship of media and ethnicity, gender, race, and social identity. Other courses emphasize the role of communication technology, new media, social media, and the relationship of audience, content and aesthetics.

How to Apply

  • Students must be pursuing a major outside of the Department of Communication in order to declare the Media Studies minor.
  • To declare the minor, students must first complete COMM 1500 or COMM 3020 with a C or better and have a 2.75 GPA in at least 9 credit hours at the University of Utah in either the most recent semester OR cumulatively.
  • Students who meet these criteria may submit a Minor Declaration Form

Overview

The Media Studies Minor requires a minimum of 18 credit hours. Two introductory courses must be taken to ensure that students learn basic background concepts, and the remaining credits should be selected from a set of courses that focus on media studies.

Complete a total of 18 credits; 6 courses total.

click here for requirements

Last Updated: 6/11/21