U of U Communication Student Lands Internship with International Public Relations Giant

Brooke Johnson to Join Cohn & Wolfe's New York City Office in June

(Salt Lake City, Utah, May 21, 2013) - - Brooke Johnson, who graduated earlier this month from the University of Utah's Department of Communication, has been named a summer intern for Cohn & Wolfe, one of the largest public relation firms in the world. On June 3, Brooke will join 11 other interns from all over the country for a 10-week internship in their consumer products division.

"This is going to be an unbelievable learning experience in New York City working for a series of huge international companies and getting to know how worldwide public relations really works," Brooke said.

A Utah native and a graduate of Viewmont High School, Brooke was one of six University of Utah students under consideration for a first-ever internship from the U of U with Cohn & Wolfe. Brooke has extensive social media experience and currently works for Mom-It-Forward, a Utah-based blog site that connects moms from around the world to different brands.

Headquartered in New York City, Cohn & Wolfe has 1,100 employees and offices in North America, Europe, the Middle East, Africa and Asia. Some of their more notable accounts include ExxonMobil, Ford Motor Company, McDonalds, Wal-Mart, Panasonic, Mattel and Nike.

In October of 2012, University of Utah Assistant Professor Kevin Bischoff met with Cohn & Wolfe to develop a relationship between the international firm and Absolute Communication, the student-run advertising agency at the U of U, which Bischoff oversees. Cohn & Wolfe jumped at the chance to work with the U and their Senior Vice President, Sacheen Cicero, visited the Utah campus in April. Cohn & Wolfe also provided a project for the students of Absolute Communication, which was completed at the end of spring semester.

"It is my hope that this is just the start of a long relationship with this flagship organization in the PR world," Bischoff said. "We also have possible internships in the works with two other giant advertising firms in New York which we hope will come to fruition in the fall."