Professor Jakob Jensen introduces new course focused on COVID-19

Communication Professor Jakob Jensen has created a new course on how brands respond to a pandemic—COMM 3580: Strategic Communication & Pandemics. Taught online and open to all students, the course will explore the unique challenges and opportunities presented by a crisis in a changing environment. Students will study the communication strategy of public health organizations—including the World Health Organization, Centers for Disease Control and Prevention and state departments of health—and examine how commercial brands have responded to COVID-19. For more information, read @theU's feature here.